{ About Luka }

Developer.
Systems architect.
Founder.

I’m Luka Salagishvili, based in Tbilisi, Georgia. I build websites, software, and automations, with a focus on how the whole business system works together.

{ My perspective }

The front end is
only part of the story.

A useful experience needs a working system behind it.

My work brings together web development, hosting, infrastructure, and automation. I’m interested in the connections: how an inquiry reaches a team, how a product is delivered, and how the people using a system know what to do next.

I enjoy turning fragmented processes into something clearer, from the first interaction to everyday operations.

{ Founder }

Building products.
Building businesses.

DesignUP website homepage
//03 / Founder

DesignUP

A Tbilisi-based digital studio connecting brand strategy, creative design, web development, and digital marketing around a business and its audience.

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The companies

{ Working principles }

Build for everyday use.

//01

Process before tools

Agree on the problem and intended outcome before choosing tools or adding AI.

//02

Clear ownership

Every handoff needs an owner. Every exception needs a path someone can follow.

//03

AI with boundaries

Define where AI can assist and where a person needs to review or decide.

//04

Built to maintain

Document the rules, check failure paths, and keep the people using the system in mind.

{ Now }

What I’m focused on.

Connected digital products, practical automation, and maintainable infrastructure. I want the systems I build to make sense to the people who use them and the people who look after them.

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